Factory produced

Temperatures are soaring to ridiculous levels and the ‘Silly Season’ is well and truly underway.

The ‘Silly Season’ is traditionally when newspapers have to scratch around for stories as the world goes on holiday.

Today’s FT reports that the French might have to forgo their penchant for M&S sandwiches after Brexit because of the potential delay in the trucks taking the sandwiches from England to France.

Hardly earth shattering news, I would have thought, though rather amusing, that is that the French are eating them in the first place.

However, the final proof for me that we are well and truly in the Silly Season is the news that the American Federal Trade Commission (FTC) has decided that Lab grown diamonds can also be referred to as ‘diamond’.

Such a blatant outburst of common sense can only belong to the Silly Season.

Naturally, (excuse the pun) the WFDB says it is going to try and get the FTC to change its position, and I am sure that the WFDB speaks for the vast majority of our industry.

Lab grown, cultured or synthetic ( to use the pejorative term preferred by the natural industry) are 100% diamond, therefore referring to them as diamond has not and does not appear strange to me.

That the FTC is insisting that any lab grown diamond must be declared as such, equally makes complete sense, and I fail to understand why that should be touted as some sort of victory for those in the natural or mined world.

Maybe manufacturers of lab grown diamonds will complain that natural or mined diamonds have to be declared as such as well?

How our industry has railed against lab grown diamonds was absurd and doomed to failure from the very beginning, and now the cost of such a silly approach is, perhaps, beginning to become apparent to everyone.

The fact that the largest seller of natural diamonds, De Beers, is setting up its own lab grown diamond factory to sell lab grown diamond jewellery, having been a chorus leader against lab grown gem diamonds, says it all.

Indeed, maybe the term ‘Lab grown’ is out of key with reality and should now be ‘factory grown’, or even ‘factory produced’.

By the way, remember to take your own factory produced M&S sandwiches with you if travelling to France after March next year.